Not just another B2B marketing agency, we are…

Purechannels - The Channel Agency

We are indirect specialists with decades of experience delivering success across the global channel. Put simply, we exist to support and assist you in maximizing your indirect revenue.

Since our founding in 2005, we’ve remained steadfast in our dedication to helping vendors and distributors boost revenue, foster relationships, and maximize ROI from their indirect GTM.

The Channel can be complex and often underappreciated, we get it. We truly understand this space and go above and beyond to provide exceptional channel services that have been historically lacking.

Our extensive experience and unparalleled expertise enable us to deliver impactful results that are precisely tailored to meet the ever-changing needs of every part of the Channel.

How we do it

  • We tailor solutions for success by understanding your unique needs and goals.
  • Our strategic activities drive revenue growth, strengthen relationships, and boost brand awareness.
  • We empower your teams for success through collaboration and alignment.
  • We optimize performance and foster partnerships for your long-term success in the ever-changing Channel ecosystem.

Why we do it

  • Passionate about providing the very best services exclusively through the Channel.
  • Simplifying the complex to create valuable opportunities for you.
  • Guiding you through the evolving landscape of the Channel.
  • A partner that makes a real difference and helps you seize new opportunities.
  • Driven by the desire to create meaningful engagement and ensure you thrive.

Leadership Team

Glenn Robertson

Glenn Robertson

Chief Executive Officer

As CEO of The Channel Agency, Glenn has a wealth of experience helping vendors, distributors and partners worldwide to transform their channel activity and drive revenue growth through partner experience.

Daren Bach

Daren Bach

Chief Creative Officer

Having specialized in digital and brand communications for over 25 years, Daren is no stranger to helping organizations grow, generate leads and boost revenue through innovation and creative thinking.

Mike Ammann

Mike Ammann

President North America

With 20 years’ experience of building global channel organizations and alliances, Mike is passionate about creating long-term, scalable relationships built on solid communication.
Andy Dawe

Andrew Dawe

Operations Director

A dynamic, operational leader with over 15 years of experience in delivering business efficiency to drive growth in the creative and agency space. Strong track record of implementing change and transformation through effective process, operational efficiencies and building teams.

Insight

UNLEASH. People – Colin Darbyshire

“The channel is like no other space and I love it!” Hiya, I’m Colin and I head up our Partner Communication Management (PCM) solution: Komz. My day-to-day usually consists of looking for people who could genuinely benefit from our platform and engaging with them or...

UNLEASH. People – Hayley Brand

“People buy from people. It may be cliché, but it does mean that the content you put out there can significantly impact how your business is perceived. Using AI to write all your copy may be tempting, but it can’t understand or accurately convey the emotions that...

Do you really ‘need’ an agency?

You’ve likely heard the phrase, “doing more with less” a lot in the last couple of years. With growing global economic uncertainty and marketing budgets still below pre-pandemic levels, marketing teams, and partner managers are looking for ways to reduce costs while...

Loading...