8×8
Partner Recruitmentthat multiplied revenue.
8×8 wanted to continue the success they had seen from an acute focus on partner activity, and so wanted to use this as a model to scale their partners numbers.
The approach
Through early discovery sessions, it became clear that a lot of the success was coming from the partner experience that the 8×8 people were creating. It was not the 8×8 products and solutions that were the difference, it was the people.
So we build a complete partner recruitment campaign around the people and the experience that they created for the partners.
We focused on the core people in the team were creating and building the ultimate Partner Experience, across all business areas: support, marketing, sales, account management, finance and product. It really was a joint effort.
We turned the 8×8 London offices into a photo studio and snapped everyone in their familiar environment, ensuring that they, and the PX they delivered, became the focus for the campaign that could be communicated out to prospective partners.
The impact
3 Month
UK focused partner recruitment campaign
25
key partners recruited and onboarded
Award
Winning
Campaign
