Advocacy - customer, employee…– yep, you get the gist. But ‘channel advocacy’ – what?
People who you’ve made happy are THE most trusted source of credibility, and carry a huge amount of influence over your success, growth and future revenue generation. Fact.
Channelling these happy vibes into positive word-of-mouth, online and written love-ins between those that ‘have’ and those that ‘might’ is – in essence – what advocacy is all about. Ultimately they are a far more trusted source than your corporate sales messages. Sorry.
We know that technology sales cycles are being reduced by up to 30% using (end-user) advocacy. So is your channel missing a trick? What if we channel marketing bods applied these advocacy principles to our channels?
Here’s 5 reasons why you should be using advocacy in the channel:
Mission understood?
Building advocacy into your channel strategy should be one of your top priorities for channel growth. Convince with the convinced – it works. FACT.
Your time starts now.
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