Insight

Artificial Intelligence and The Channel

According to Professor Jack Copeland, Artificial Intelligence (AI) is usually defined as the science of making computers do things that require human intelligence.

We are a far cry from Steven Spielberg’s 2000 film AI, but have most certainly come on in leaps and bounds, with even the likes of Elon Musk stating that artificial intelligence could be humanity’s greatest existential threat, this time by starting a third world war.

We believe we are a long way from facing those kinds of problems, but it cannot be denied that AI is infiltrating technology at a rapid rate. From the speech recognition technology tied into devices like Siri and Amazon Echo pushing voice searches up to 20-25% of all searches, through to virtual agents and machine learning platforms deployed into APIs.

At a recent cybersecurity conference, two-thirds of industry professionals questioned said they thought the first AI-enhanced cyberattack could come in the next 12 months. That being the case, major IT companies are rapidly incorporating AI technology into their software, particularly around cybersecurity solutions.

While most of the early adopters of AI are enterprises, that landscape is quickly changing as the technology increasingly becomes embedded in software applications and vendors make AI available as services via the cloud.

The IT channel of course has a tremendous opportunity to capitalise on AI technology as part of their overall solutions. With consultative selling increasingly in demand, managed services, the cloud and now AI are a reality that every solution provider must deal with, whether offering them as part of their portfolio or competing against them in their markets.

According to Research and Markets the AI market is expected to be worth 16 Billion USD by 2022, with a Narrative Science survey discovering last year that 38% of enterprises surveyed are already using AI in some way within their business.

If you’re not confident that your channel partners or sales team has the marketing resources needed to enable them to sell your services, please get in touch at sayhello@purechannels.co.uk or call us on 01424 774 925.

Producing award winning
work for our clients:

Best Channel Marketing / PR Agency

2021

B2B Marketing Awards - Bronze
Best Channel Marketing Initiative

Digital Technology Leaders Awards - Winner
Best Small to Medium Digital Project

Digital Technology Leaders Awards - Finalist
Digital Service Company of the Year

Digital Technology Leaders Awards - Finalist
Best Large Enterprise Digital Project

2021 ..continued

CRN Sales and Marketing Awards - Finalist
Best Channel Marketing Agency

CRN Sales and Marketing Awards - Highly Commended
Best Marketing Campaign, Distributor

The Drum Marketing Awards - Finalist
Marketing Agency of the Year

ACQ5 Awards - Winner
Best Channel Marketing Agency

Get in touch

Tick here to agree to our Terms & Conditions and our Privacy Policy.

Thank you for supplying your details. We will be in contact.