Purechannels CEO joins Impartner Channel Chief Advisory Board (CCAB)

We’re excited to announce this week that Purechannels CEO Glenn Robertson has been appointed to the illustrious Impartner Software Channel Chief Advisory Board (CCAB).

Created by Impartner, the world’s fastest-growing, most award-winning pure play Partner Relationship Management (PRM) and channel management platform provider, the CCAB is focused on shaping channel strategy and sharing best practices.

Glenn joins a select powerhouse group of channel thought leaders who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.

In the words of Impartner CMO Kerry Desberg: “Like CRM, PRM and channel management technologies are systems of record that companies use to manage their entire channel ecosystem, which represent 75 percent or more of revenue for most corporations. Our customers and prospects are making big decisions about how to best run their channel and they look to Impartner and this collective group for a continual stream of best practices and thought leadership before, during and after the sales process. We could not be more excited to have the power of this amazing assembly of channel thought leaders join Impartner in being a beacon for best practices — something the market is hungrier for now more than ever given the impact of COVID-19.”

As a part of the CCAB, members will contribute regular content in the form of podcasts, webinars, blog posts, surveys that highlight key directional trends in the market, presentations and 1:1s at ImpartnerCON, the company’s showcase customer channel management summit, which is now set for April 2021.

Eager to get started straight away, Glenn will be featuring in a Desberg hosted webinar, “The Inverse Channel, The Rise of Partner Power”. In the webinar, Glenn will be addressing how the world’s recent events have made vendor partner programs that “drip onto partners” a thing of the past. In the new world order, the most successful programs will be built “from the partner up.” To see Glenn in action, you can sign up for the webinar by clicking here.

Speaking about his appointment to the CCAB, Glenn said “given the revenue driven by the indirect channel, the pressure for Channel Chiefs to get it right is tremendous. We’re thrilled to join Impartner and this amazing group of channel thought leaders in continuing to elevate the conversation around best practices in the channel to not only survive, but thrive and prosper as the market begins its path to recovery.”

And to give you an idea of some of the big names Glenn will be rubbing shoulders with, here’s the list of the CCAB chosen few:

  • Rod Baptie, President and Founder, Baptie & Co.
  • Gina Batali-Brooks, President, Is Inspired
  • Theresa Caragol, Founder and CEO, AchieveUnite
  • Cassandra Gholston, CEO, PartnerTap
  • Michelle Gunter, EVP, Partner Perspectives
  • Donagh Kiernan, CEO, Tenego Partnering
  • Peter O’Neill, Research Director, Research in Action
  • Dan Overgaag, Managing Director, The Spur Group
  • Kevin Rhone, Channel Acceleration Practice Lead, Enterprise Strategy Group
  • Glenn Robertson, CEO, Purechannels
  • Patricia Rush, President, Rush to Channel
  • Kristine Stewart, VP of Client Success and Marketing, Channel Impact

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