And never in recent history has there been a time more vital than now to ensure that your partners have everything they need to do the best job possible of selling your stuff and supporting customers.
But to the same extent, nothing could be more dangerous to your business than unengaged partners feeling that they are being left to fend for themselves, that you are making assumptions as to what they need, what their objectives are, what they are capable of and also, and this is important, that you appreciate the power dynamic of the relationship – because contrary to many popular beliefs in the channel, partners do not exist to satisfy and fulfil your objective(s). They are in this for themselves.
With all this in mind, now is a great time to review your whole Partner Experience (PX) landscape. What is it that you have that differentiates your model and your execution of PX – and hey, if this is not on the agenda at every Channel meeting, or it is not yet a key pillar of your indirect channel strategy – then it bloody well needs to be, and quick! Organisations have been falling over themselves for years talking about CX, do not leave your partners behind, get PX on the agenda and start shouting about it!
So, since Purechannels was founded in 2005, we have a back-catalogue of working with pretty much every single world-dominating brand, from Microsoft and Adobe, to Samsung and Vodafone. Not only do these top global brands have key performing indirect channels, but they also have huge consumer plays, meaning we are uniquely positioned to be able to create this comparison between CX and PX.
As part of this PX movement, we have developed our very own, unique, model that encompasses everything you need in order to develop, track and gauge how you provide the ultimate, inclusive experience for your partners.
Purechannels has been at the forefront of channel development and channel marketing services since 2005 working on numerous programmes and helping vendors to ensure the best possible Partner Experience along the way. If you would like to consider adding a comprehensive PX programme to your channel landscape, please contact us.
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