Sustainability ingrained in channel business strategies of the future

Last week we talked about some of the key characteristics which will define the modern channel partner, or ‘reseller 4.0’.

One of the most important things for resale success, we heard, was going to be positioning sustainability as a part of your IT-as-a service offers.

The good news is, many channel firms seem to be on the right track already. Research by channel partner Agilitas IT Solutions this week revealed that 84 percent of UK IT channel leaders are optimistic about adopting more eco-friendly processes throughout their supply chains now and in the future.

Of this number, 54 percent showed significant confidence in these efforts, by scoring eight and above on the barometer (where 10 is very optimistic).

In April, Agilitas launched its latest ‘Channel Confidence Index: New Horizons’ which placed sustainability of high importance to today’s channel leaders, achieving a collective score of 7.8 out of 10. 

The report revealed that sustainability is directly linked to building resilience amongst IT Channel leaders. When asked to identify which areas of their organisation they are implementing change in order to build resilience, 45 percent of respondents stated they had already begun driving their sustainability and circular economy efforts, with a further 40 percent committed to introducing them in the future.  

When investing in improving sustainability credentials in the coming months, Agilitas found that ‘born in the cloud’ providers were the most likely (41 percent), followed by distributors (40 percent) and security firms (38 percent). Only 3 percent of respondents did not believe that IT channel businesses would be making efforts to improve their current strategies in the next 12 months.  

The report also explains how it is the smaller, more agile companies who are mobilising sustainability initiatives the fastest, with 71 percent estimating between up to three months and a year. Meanwhile, industry giants staffing 250-500 employees (59 percent) forecasting it taking between up to three months and a year due to the size and complexity of their organisations.

The release of the report follows the recent launch of Agilitas’ own ‘eVentory Charter and Sustainability Pledge, to help provide sustainable inventory management services across the channel.

“The implications of humans and technology is having a profound impact on the environment and planet – and now is the time for action,” said Shaun Lynn, CEO of Agilitas.

“Our findings show that the IT channel is responding to this necessary shift to build a greener future for the sector and across the world. From eco-friendly supply chain processes to building a culture of sustainability through workforce initiatives, IT channel organisations must find ways to reduce waste and build a circular economy that maximises resources with efficiency and longevity.

“The optimism shown by channel firms’ leaders in their ability to make change rapidly is a huge vote of confidence for our industry, as sustainability becomes firmly ingrained in business strategies of the future,” he said.

It would be great to hear about any initiative that focus on sustainability in the channel. But in the meantime, it does appear that sustainability is no longer a ‘lip service’ issue – aside from its importance for all of us on a global scale, partners now view sustainability as an important aspect of their future success.

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