Purechannels expands into North America

Dedicated channel sales and marketing specialist Purechannels is expanding into North America in response to demand for its services.

The move comes after Purechannels experienced record growth over the past 12 months. It has recorded a 50 percent uplift in new client acquisition and has tripled its employee headcount.

We’ve always served clients internationally from our UK offices, working with some of the world’s major IT vendors and channel companies. We provide clients with much-needed creativity and strategic thinking that is aligned to output and results – something we see that is often missing in channel campaigns,” commented Glenn Robertson, CEO, Purechannels.

As such, we realised there was a gap in the market for dedicated sales and marketing agency activity for the channel in North America. We believe we are the first agency of our kind to expand from the UK to the US.

Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann. “Mike has a great channel pedigree and had a very successful career at vendors such as Fujitsu, Dell, Hitachi, and Quantum,” said Robertson.

I’ve been an admirer of Purechannels for years and they have always put out quality campaigns and content,” said Mike Ammann, president, Purechannels North America. “When Glenn reached out to me about expanding their efforts and creating a global brand and agency it was a no-brainer. I think of Purechannels as removing business friction for vendors, distributors and partners.

In this day and age everyone’s time is limited and when you can put your trust in a company like Purechannels to grow your business and take cycles off your plate, you jump at it. The easy button has been found and look forward to sharing our capabilities with the market and proving how our models and offerings help them increase revenue.

We’ve seen such huge momentum over the last 12 months we decided our clients would benefit from a local presence,” added Daren Bach, Chief Marketing Officer, Purechannels. “The US IT channel is built on strong relationships and now by having local presence, we can provide greater stability, security and a more intimate level of support. As the US slowly starts to open up again after COVID-19, we feel this is just the beginning for Purechannels in North America.


Glenn Robertson CEO, Purechannels

Daren Bach, CMO, Purechannels

Mike Ammann, President Purechannels North America

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