Insight

Our Year in Review

Well - what a year it has been for us all

We’ve had Sir Captain Tom, hand sanitiser and pasta shortages. The nation locked down and rose up to the challenges before it. Reconnections with neighbours and bad Wi-Fi connections on Teams, with echoes of ‘You’re on mute’ and ‘Can you see my screen?’ heard across the nation. But the time has come to reflect on our joint successes.

The team at Purechannels would like to take this time to say an enormous Thank You to our clients, vendors, partners, colleagues and families for all their support this year.

Through their dedicated encouragement, we have been able to deliver more invaluable results, deploy more partner portals, launch more partner programmes and carry out more campaigns than ever before.

Early on, we decided to refrain from award submissions for the year, instead we dedicated our time and budget to ensuring our service levels and focus on excellence for our clients was uninterrupted. At the same time, our leadership team was independently recognised with CEO, Glenn Robertson, appearing in CRN’s A-list again, and being welcomed onto Impartner’s Channel Chief Advisory Board. In addition, our CMO was honoured by becoming a Fellow of the Chartered Institute of Marketing.

Purechannels, naturally, believes in the importance of partnerships – it’s in our DNA! We are therefore delighted to have added several new PRM/Portal/Platform partners including Impartner, Zift, Channel Mechanics, Zinfi and Allbound, widening our portfolio of service. When we launched a global partner portal for one client, the project lead said:

“I have never in my career worked with an agency as wonderful as Purechannels, as a team we talk about how amazing they are."  - that’s the kind of feedback we get out of bed for!

But it's not just these partnerships we can be proud of. In a year of great unrest in our private and professional lives – Purechannels takes great pride in being able to say that we did not cut hours, make redundancies, or take part in the national furlough scheme. In fact, quite the opposite. We have almost doubled in size over the past 8 months. This solid growth and a strong forecast for 2021 means we have more resource and wider capability to support a growing number of clients and projects. 

We have also given back to the IT channel, producing and sharing content like never before. In March we launched our channel news aggregation platform Nuzoo – The Channel News Hub, which gathers articles from media organisations and publications all around the world, displaying them on one simple dashboard. Glenn also unveiled The Channel Drop-In podcast series and featured in numerous webinars, podcasts and thought leadership articles.

So what else?

Summer: This year we decided not to gift client presents or cards for Christmas, instead we have donated to a local charity, Charity for Kids, in support of their current campaign to raise funds for Summer, a local 8-year-old girl who lives with Spina Bifida and Hydrocephalus. Read Summer’s story here.

The Future of MDF: In this revealing, original paper, Purechannels review the situation and propose a valid consideration for the Future of MDF, which will change the future of partner funding and the results it achieves – for everyone. ‘But wait!’ we hear some of you cry. ‘We’ve been running MDF initiatives with our partners for years! No one’s ever complained about it or asked us to change things – and everyone knows what it is.’ Sorry – not true. You can read the full paper here.

The Inverse Channel: Our upside-down way of looking at the channel works because it holds partner and customer needs at the core, rather than prioritising what vendors want, allowing them to dictate from the top down. Vendors who understand, accept, embrace and respond to the new dynamic of Partner Power, will win. You can read the full paper here.

The Glenn Robertson Academy, Gambia: We have continued to support Glenn’s football academy in Gambia with a number of shipments of kit and equipment throughout the year.

With our very best wishes of health and happiness to you and your families over the Christmas period. Thank you again for making 2020 one to remember for all the right reasons.

Producing award winning
work for our clients:

Best Channel Marketing / PR Agency

2021

CRN Sales and Marketing Awards - Finalist
Best Channel Marketing Agency

CRN Sales and Marketing Awards - Highly Commended
Best Marketing Campaign, Distributor

The Drum Marketing Awards - Finalist
Marketing Agency of the Year

ACQ5 Awards - Winner
Best Channel Marketing Agency

2019

CRN Sales and Marketing Awards - Winner
Best Channel Marketing / PR Agency

ACQ Global Awards - Winner
UK Channel Marketing Agency of the Year

ACQ Global Awards - Winner
UK Gamechanger of the Year

Wirehive100 - Winner
Best Use of Content

Wirehive100 - Finalist
One to Watch

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