General Insight

UNLEASH. People – Hayley Brand

“People buy from people. It may be cliché, but it does mean that the content you put out there can significantly impact how your business is perceived. Using AI to write all your copy may be tempting, but it can’t understand or accurately convey...

Do you really ‘need’ an agency?

You’ve likely heard the phrase, “doing more with less” a lot in the last couple of years. With growing global economic uncertainty and marketing budgets still below pre-pandemic levels, marketing teams, and partner managers are looking for ways to...

UNLEASH. People – Gary Moran

“I used to go shopping, somewhere like PC World, to purchase some sort of Microsoft product and assume Bill Gates was sitting out the back in the warehouse sending stuff through when the showroom ran out of items! I didn't realize how many steps...

Celebrating International Women’s Day

As part of International Women's Day, we thought it only right to introduce you to Jen, one of our account managers here at Purechannels. Straight out of high school, I worked as a Sales Associate, and a Business and Marketing Assistant, before...

UNLEASH. People – Jay Ludgrove

Without sounding too clichéd; building relationships. It’s something I’ve always found to be the most useful part of business. I like to get the answers. I’m quite obsessive about getting the details right, and knowing who to speak to, and what to...

UNLEASH. People – Mike Ammann

One thing that's been a constant in my life is the need to learn lessons and improve. I've had to adjust, pivot, train, work on my weaknesses, study, and learn from my mistakes in order to become better at what I do. It's important to recognize...

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