Portals / PRMs Insight

Do you really ‘need’ an agency?

You’ve likely heard the phrase, “doing more with less” a lot in the last couple of years. With growing global economic uncertainty and marketing budgets still below pre-pandemic levels, marketing teams, and partner managers are looking for ways to...

Unlocking the Potential of TCMA/TPMA

In the ever-evolving landscape of modern business, the importance of Through-Channel Marketing Automation (TCMA) and the anticipated shift towards Through-Partner Marketing Automation (TPMA) is becoming increasingly evident. However, the true power...

What are the 3 biggest trends for channel marketers in 2023?

Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers,...

Why partner communications must evolve

There are a few things that characterise the IT channel. The partner ecosystem deploys cutting edge technologies to help customers achieve their business outcomes. Partners also understand the importance of customer relationships, often taking deep...

How can vendors better engage with partners?

We talk a lot about how the partner ecosystem in evolving. New partner types and business models are forcing vendors to re-evaluate how they can successfully engage channel partners. How can they remain current and relevant to their partners in...

Fixing the channel’s communication problem

There is no one-size-fits-all in successful modern partner programmes. The need to cater to an expanding channel ecosystem means the way vendors can no longer rely on a blanket engagement strategy – and this includes how they communicate with...

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