In this Channel Drop-in Foundation Series, Purechannels CEO Glenn Robertson talks with CEO and Founder of PartnerTap, Cassandra Gholston, about automated data mapping. They take a look at the ‘spreadsheet game’ so many vendors still rely on to build relationships with partners and explain why that just won’t cut it in today’s channel ecosystem.
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View the full interview below, or tune in on Spotify, Apple Podcasts, Amazon Music or Deezer.