Insight

The Channel Drop-in Foundation Series with Heather Margolis

In this Channel Drop-in Foundation Series, Purechannels CEO Glenn Robertson sits down with the Channel OG Heather Margolis, SVP Marketing at 360Insight.

They discuss MDF, how it’s currently being utilized, the impact on the Ecosystem, and the future of MDF.

Six key takeaways from the Channel Drop-in are:

  • MDF should be understood as 'Market Development Fund - it is not just marketing!
  • Vendors need to be moving more to a strategic approach, not just short-term, tactical quarter on quarter.
  • We need to continually educate and enable partners about MDF and what to do with it.
  • How we can use MDF in the Ecosystem, so more organisations benefit.
  • Customers need to be at the heart of every thing!
  • The Future of MDF is moving more towards planned, proposed and application based activity in digital, with a wider business development focus and coming away from the traditional tactical activities, paid for by accruals.

Watch the full interview on the video below or listen on Spotify, Apple Podcasts, Amazon Music or Deezer.

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