Make Your Message Stick with Partners: The Emotional Impact of Video Content

Are you struggling to engage with your partners and stand out in a sea of information from other vendors and distributors? It’s time to unleash the power of video!

Video is a highly effective medium for conveying a large amount of information in a short amount of time. It’s no surprise that it has become one of the most popular forms of content on the internet. But did you know that video is also an effective tool for engaging with partners?

Here’s why:

Create an Emotional Connection

By using images, sound, and motion, video can evoke an emotional response that can help to engage partners on a deeper level. This is particularly important when it comes to partner engagement as partners are often inundated with information from various vendors and distributors. By using video, vendors and distributors can create a more memorable and impactful experience that will help them to stand out from the competition.

Versatile Medium for Various Purposes

Video is a highly versatile medium that can be used for a variety of purposes. From portal onboarding videos to partner program launches, video can be used to communicate a wide range of information. It can be used to explain complex concepts, showcase products and services, and even promote events and initiatives. This versatility makes video an invaluable tool for engaging with partners and ensuring that they have access to the information they need to be successful.

Highly Shareable Medium

With the rise of social media, video has become one of the most popular forms of content that is shared online. This means that by creating engaging and informative videos, vendors and distributors can tap into a powerful marketing channel that can help to extend their reach and engage with partners on a larger scale.

But it doesn’t stop there as it can be part of your through partner marketing. By creating targeted video content that speaks to the specific needs and interests of your partners customers, and integrating as part of any campaign that you might provide via your portal / PRM you can increase engagement and drive sales.

If you want to take your partner engagement to the next level, let us help you harness the power of video! We have a proven track record of creating impactful video solutions for vendors and distributors. Check out some of our examples here, and let’s start a conversation about how we can help you engage your partners like never before!

Daren Bach

Daren Bach (FCIM)

Chief Creative & Digital Officer
The Channel Agency: Purechannels
Helping Channel Marketing teams unleash indirect revenue through creativity, digital and storySelling.