Proofpoint
A global program redesignthat partners believed in
Proofpoint’s global program needed more than a refresh. It needed simplification, alignment, and an identity that partners could understand instantly and champion globally.
The approach
We built Element, a program grounded in clarity and creativity:
Unified Identity
A brand that tied every region and tier together.
Simplified Structure
Clear tiers, achievable journeys, intuitive benefits.
Global Rollout
Guides, playbooks, region-specific assets, and launch materials.
Creative Expression
High-impact visuals from badges to partner logos.
The impact
Most successful launch in Proofpoint’s history
Record partner engagement and press coverage
A program partners finally understood and supported
A masterclass in how structure and creativity elevate partner experience.
“More attention than any programI’ve launched in my career.”
Joe Sykora, SVP Worldwide Channel & Partner Sales
Proofpoint