The Channel drop in foundation series with Cassandra Gholston

In this Channel Drop-in Foundation Series, Purechannels CEO Glenn Robertson talks with CEO and Founder of PartnerTap, Cassandra Gholston, about automated data mapping. They take a look at the ‘spreadsheet game’ so many vendors still rely on to build relationships with partners and explain why that just won’t cut it in today’s channel ecosystem.

Watch the episode to discover more about:

  • What automated data mapping is
  • How automated data mapping matches vendors to the right partners in seconds
  • How a ‘better together’ mentality and data sharing creates higher value opportunities
  • Who will be the driving force behind an uptake in automation in years to come

View the full interview below, or tune in on Spotify, Apple Podcasts, Amazon Music or Deezer.