Boost Partner Engagement

Introducing Viewpoint, the revolutionary content matchmaker designed to help vendors deliver exceptional partner experiences and boost engagement through personalized communications.

We understand that today’s busy partners don’t have time to sift through one-size-fits-all emails and pick out relevant information. Generic emails simply don’t cut it anymore, and personalized communications are now essential for success. With Viewpoint, you can finally say goodbye to generic emails and hello to personalized experiences for your partners.

Viewpoint has been designed with nearly 20 years of experience in perfecting to-partner comms for countless tech vendors at Purechannels: The Channel Agency. Our unique matchmaking technology automatically matches the right vendor content to the right partner at the right time, providing a seamless and personalized experience for your partners.

Whether you’re looking to replace your current email platform or simply want a simpler way to run partner engagement campaigns, Viewpoint has you covered. With Viewpoint, you can manage all your communications or run dedicated partner engagement campaigns alongside your usual comms activity, resulting in a better partner experience (PX), more engaged partners, and increased revenue.

Imagine a world of to-partner comms where there are no emails to coordinate, no templates to manage, and no audience data to segment. With Viewpoint, that world can be a reality. Let us show you how Viewpoint can give you the tools to deliver exceptional partner experiences and increase revenue.


Boost partner engagement with Viewpoint

The Content Matchmaker

Our clients


IT firms facing challenges around sales enablement and marketing

There have been a couple of interesting pieces of research recently regarding both the sales and marketing functions within IT businesses. The first is that we’ve seen sales enablement, both as an industry and organisational function, grow significantly over the past...

You want to move on, but how do you take your partners with you?

We’ve seen some seismic shifts in the IT channel in recent years. Last week we sat down with Juniper Networks’ global channels leader, Gordon Mackintosh, at the vendor’s Partner Executive Forum in Madrid. There, we talked about the company’s plans to pull back from...

What are the 3 biggest trends for channel marketers in 2023?

Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers, Coterie Community...

How else we can help


Content & Campaigns

Lead & Demand Generation