Vodafone
A partner programme built with partners,not just for them.
Vodafone needed to balance commercial objectives with partner expectations and bring a complex programme to market at pace.
The approach
We built the programme from insight to execution.
Partner Forums & Research
We joined early partner forums to understand what partners wanted from a new programme, shaping the structure around real-world feedback.
Programme Identity & Tier Structure
Clear, defined tiers — Approved, Specialist and Expert (Fixed) — supported by strong visual identity and accreditation assets.
End-to-End Asset Ecosystem
From logo design and a 50-page handbook to sales templates, legal documents and onboarding communications, every touchpoint aligned.
Partner Programme Management Tool (PPMT)
Branded portal, automated onboarding journeys (26 emails), training guides and structured accreditation support.
Launch & Activation Campaign
Event branding, launch videos (internal and partner-facing), marketing toolkits, on-site content production and accreditation recognition events.
This wasn’t a surface-level refresh.
It was a fully operational partner programme built for scale.
The impact
118%
4
months from concept to launch
